Branding
We’ve said it before, and we’ll say it again: your logo is not your brand
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Branding done with care
It isn’t just a pretty website or an attractive letterhead. Your brand is your personality, your values and your reputation.
Your brand is your most important business asset and your most powerful weapon against your competition, and believe us when we tell you, that isn’t something you want to entrust to just anyone.
We work with clients to understand how digital can simplify, streamline and scale their business and then we deliver the solution.
Brand Strategy
Building a clear and compelling brand proposition starts with a strong understanding of your target market. What do they care about? What turns them off? What are their values, their attitudes and their biases?
Our brand workshops dig deep into your history and look far into your future. We help our clients navigate the ‘brand blindness’ that is often a natural side effect of being passionate about your business by challenging assumptions and researching market position. We help clients align values and personality with business objectives and goals.
Brand Design
Brand design is where the magic happens. It’s not enough that your website and literature look amazing, they have to connect with your audience.
Great design tells a story. It knows who you are and it speaks your customer’s language. It uses colour, typography, imagery and iconography not just to stand out, but to draw people in.
Our design team is the best in the business at turning a value proposition into a compelling visual narrative. They turn briefs into living, breathing identities rolled seamlessly across channels from websites and social media to print design and packaging.
We’re not really sure how they do it (we think it’s probably voodoo) but you won’t find anyone better at it.